Making of the Ford "Invisible" Car shoot with Jeff Ludes and Liu Bolin

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Watch automotive photographer Jeff Ludes in action, as he shoot magnificent print ads for the new Ford Fusion downtown Los Angeles. Working under the Ford brand concept, "go further", Jeff Ludes and his team worked towards creating art, not just an ad.

Watch how he uses the skills of Chinese street artist Liu Bolin and the image quality of the IQ160 and IQ180. "So, this is a little different than what we usually do. What we do is, we get our camera angle, we put everything in place, plot out the hero car, we will shoot a blank frame, put the cars back in and then superimpose those on each other.

 We set up our grid work, they paint those in matching textures. For example, the colors need to be accurate." "We have got this digital back that is incredibly precise, incredibly sharp detail, and I think it is only going to enhance the effect."



Making of the Ford Fusion "Invisible" photo shoot with Jeff Ludes and Liu Bolin from Jeff Ludes on Vimeo.


Liu Bolin and Jeff Ludes



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IF ONLY FOR A SECOND ~ Unique and Wonderful Portraits of Cancer Patients

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20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut. A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND. "Within a second, smiling faces were seen all over the room. At that very moment, cancer did not exist for the family members either." You can order the book and learn more about the campaign, launched today, at the  "If Only for a Second" website .
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Setting up the Panasonic Lumix FZ1000.2 Part 1 The Controls 21 June 2019

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Fascinating Exhibition Preparation Photographs from the 1904-60's

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The American Museum of Natural History is one of the world's preeminent scientific and cultural institutions. Since its founding in 1869, the American Museum of Natural History has collected more than 32 million specimens relating to the natural world and human cultures. The Museum showcases its amazing treasures in the exhibit halls, and behind the scenes more than 200 scientists are at work making new discoveries. Millions of people from around the world visit the Museum each year. For information on current exhibitions and upcoming events, visit http://www.amnh.org/calendar. Fred Scherer installing Birds of Paradise Group, 1945 Photographing Tyrannosaurus skeleton, 1937 Museum staff painting background and mounting animals for Tiger Group, Asian Hall, 1934 Museum staff cleaning elephant skin, 1933 Museum staff mounting Brontosaurus skeleton forelimb, Department of Vertebrate Paleontology, 1904 Preparing African Buffalo Group, 1934 Museum staff preparing African Lion Group, 1935 ...
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